You are well aware that you ought to do something but you don’t know what. The big agencies will charge you five-digit amounts for strategic consultancy, justified by a set of mysterious but absolutely unique tools.

In reality, with a little common sense, you and I between the two of us will get just as far in most cases: Where do you want to go? How do you get there? (Sometimes, a little market research might be helpful. So let’s buy it.)